1-800-THE-TREE (1-800-843-8733)
TRAINING YOU CAN TRUST
 
 

Hands-On Business and Report Writing: The Art of Persuasion

 
Course: 219   Type: Hands-On Training   Duration: 3 Days
 
 

You Will Learn How To

  • Write persuasive documents that accomplish your business objectives
  • Compose targeted messages using a tailored business writing process
  • Adapt your writing to your audience's needs
  • Fine tune language to improve persuasiveness
  • Enhance team communication through clear and specific messages
  • Produce proposals that win approval, adding value to your business

Course Benefits

An essential aspect of communication in any successful organization is targeted, persuasive writing. The results you want from your e-mails, proposals, recommendation reports, and team communications hinge on your ability to grab your audience's attention and persuade them to act on your ideas. In this course, you develop effective writing skills that convey a credible message and project a professional image. Through practical hands-on exercises, you create compelling and powerful business documents and reports.

Who Should Attend

Professionals at all levels who want to improve their business writing skills. Proficiency with the English language is assumed.

Hands-On Training

Extensive exercises provide solid business writing skills, including:
  • Writing a request for a salary increase
  • Drafting and revising an informal letter proposal
  • Creating a mission statement
  • Recommending a new business opportunity
  • Revising an inappropriate e-mail
  • Responding to a Request for Proposal
  • Distilling your case into a winning two-minute pitch

Related Courses

 
The PMI R.E.P. logo is a registered mark of the Project Management Institute, Inc. 		 

Upcoming Dates

Jan 28 - 30, 2009
 New York
Feb 4 - 6, 2009
 Ottawa
Feb 18 - 20, 2009
 Toronto
Mar 25 - 27, 2009
 Washington, DC (Reston, VA)
Apr 15 - 17, 2009
 Washington, DC (Rockville, MD)
May 27 - 29, 2009
 New York
Jun 17 - 19, 2009
 Toronto
Aug 5 - 7, 2009
 Ottawa

For complete schedule, please visit www.learningtree.com
 
http://www.learntree.com/courses/219pf.htm
 
 
1-800-THE-TREE (1-800-843-8733)
TRAINING YOU CAN TRUST
 
 

Hands-On Business and Report Writing: The Art of Persuasion

 
Course: 219   Type: Hands-On Training   Duration: 3 Days
 
 
Course 219 Content
 

Why Good Business Writing Matters

  • Improving the bottom line
  • Enhancing your professional image
  • Increasing your business effectiveness
  • Analyzing and solving your writing problems

The Business Writing Process

Kick-starting with prewriting

  • Breaking writing down into manageable steps
  • Generating ideas to cure writer's block
  • Scheduling tasks for completion within a realistic time frame

Drafting and revising

  • Building around any available raw material
  • Organizing information to highlight gaps
  • Choosing words and style appropriate for audience and context
  • Revising to heighten impact

Planning for Your Audience

Adapting to audience needs

  • Contextualizing your writing
  • Eliminating barriers between you and your readers

Leveraging different communication styles

  • Deciphering clues to style preferences
  • Responding and relating well to your readers

Collaborating on Business Documents

Tailoring the writing process for collaboration

  • Assessing needed skills and resources
  • Composing in the group setting
  • Reviewing and revising for a coherent whole

Realizing quality improvements in long, complex works

  • Economizing through delegation and coordination
  • Benefiting from diverse knowledge
  • Synthesizing for one customer-focused approach

Honing Your Writing to Improve Persuasiveness

Making credible claims

  • Avoiding oversimplification
  • Countering opposition
  • Substantiating your arguments

Influencing your audience to value your ideas

  • Managing reviews that lead to substantive improvements
  • Working with readers' values and receptiveness

Writing Reports that Address Business Problems

Drawing readers' attention to the situation

  • Writing statements of the problem
  • Delineating the problem's business impact
  • Demonstrating the value of confronting the situation

Recommending solutions

  • Conducting effective research
  • Analyzing evidence
  • Applying decision-making criteria
  • Proving conclusively that your recommendation supports the organization's mission

Keeping Your Business on Track

Communicating with your team

  • Enhancing employees' careers with written kudos
  • Supporting corrective action with appropriate documentation
  • Leading and advising in a concrete, constructive manner

A professional approach to e-mail

  • Respecting readers' time, interest and ability to focus
  • Extinguishing flame wars
  • Increasing your e-mail response rate
  • Crafting subject lines that ensure your e-mail won't be ignored

Producing Winning Proposals

Implementing a proposal development process

  • Organizing to meet customer requirements
  • Preventing 11th-hour syndrome
  • Bolstering your proposals with content from subject matter experts

Ensuring your competitive edge

  • Spotlighting your technical strengths
  • Proofreading for outstanding presentation
  • Summarizing at the executive level
  • Pitching your ideas in a competitive environment
 
http://www.learntree.com/courses/219pf.htm
 
 
1-800-THE-TREE (1-800-843-8733)
TRAINING YOU CAN TRUST
 
 

Hands-On Business and Report Writing: The Art of Persuasion Tuition

 
Course: 219   Type: Hands-On Training   Duration: 3 Days
 
 

Course Tuition
$ 2,390 Standard Tuition
Tuition with a Savings Plan
$ 1,350 10-Day Pass
$ 1,670 Training Passport
$ 1,700 Premium-Pass
$ 2,200 Voucher 10-Pack
$ 2,155 Alumni Gold Discount
$ 2,124 Government Discount
 

 

Your Course Tuition Entitles You To...

  • Class participation
  • Team workshops
  • Use of in-class hands-on equipment
  • Comprehensive course materials
  • Morning and afternoon refreshments
  • Course Completion Certificate awarding Continuing Education Units
  • FREE participation in Professional Certification
  • FREE participation in College Credit programs (including related exams)

Yours FREE To Take Home:

You receive a CD of templates, checklists and job aids to help you get your documents started.
 
 

Tuition Savings Plans

Training Passport
  • 3 courses in 12 months
  • As little as $1,670 per course
  • Savings as much as 40%
  • Only $5,000
Premium Pass
  • 4 courses in 24 months
  • As little as $1,700 per course
  • Save as much as 45%
10-Day Pass
  • A NEW way to save on training
  • 10 days of training for one person
  • Save as much as $990 per course
  • Only $4,500
Training Vouchers
  • Save as much as $990 per course
  • Fully transferable
  • As low as $2,200 per course
Alumni Gold Discount Attend your first course and you'll receive a personalized Alumni Gold Discount card, entitling you to save as much as $305 on each course you take within the following 12 months. Take just one course each year and you'll be entitled to ongoing discounts...year after year!

Your Guarantee of Satisfaction

Unless you feel 100% satisfied that Learning Tree delivered even more than you expected, there is no fee for your course attendance. Our Guarantee of Quality lets you experience the value of the course--and then pay only if you feel the course was well worth the tuition.

Enrolling is Easy and Flexible!

Enroll by phone or online. If your plans change, just let us know and, without a fee, you can transfer to another course or cancel your enrollment. Pay after you've taken the course, and then only if you are 100% satisfied.
 
http://www.learntree.com/courses/219pf.htm